Affiliate marketing opportunities are expanding more and more everyday. All brands, businesses and everyone in between knows that they have to establish an online presence to keep up with the world of commerce. Even luxury brands are going online. Traditionally, they have been out of the online marketing circuit to protect their brands, but they are changing and according to Scott Allan, affiliate marketing is going to lead luxury retailers to the next level of marketing.
Affiliate Marketing Opportunities: Luxury
Affiliate Marketing Opportunities Abound In Luxury Online Retail
By Scott Allan
We’ve recently seen some bold predictions for the continued growth of e-commerce and the rise in online spending on luxury items.
The latest forecasts estimate the overall e-commerce market will reach nearly $300 billion by 2015, according to industry analysts Forrester Research. Meanwhile, Verdict Research claims there will be a 65 percent increase in spending on luxury goods by 2015. While it remains to be seen how 2012 will shake out, it’s clear this market sector shows enormous potential for the affiliate marketing channel.
One measure of this opportunity is the pace at which luxury brands are launching or re-launching their e-commerce sites. E-commerce initiatives and related investments made by luxury brands, manufacturers and retailers are now consistently covered as news in the fashion trade press including Women’s Wear Daily.
As online luxury sales increase, the pace at which luxury brands are launching affiliate marketing programs is also increasing. The results are astounding with some networks seeing same-store sales increases in the luxury category up as much as 72% year-over-year in the U.S. in the first quarter of 2012 alone.
You can see the rest of Scott’s article here.
Affiliate marketing opportunities are opening up in luxury retail. What that means for publishers and affiliates alike is their is a potential great financial growth. A 10% commission on an item that sells for thousands is significant. Be on the lookout for these opportunities because they are coming, and remember, luxury retailers need you!
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