Affiliate program management is key to your online success. Over and over you hear that you don’t have to be perfect. If you take that approach to your affiliate program, expect poor results. It’s important to connect with your affiliates and ensure that they believe in you and your brand. Rick Gardiner has a great article explaining how you can be a great manager and create a successful brand that you and your affiliates both believe in building.
Affiliate Program Management
Differentiating Your Affiliate Program
By Rick Gardiner
A few weeks ago there was a great column in Marketing Land that talked about how to size up your affiliate program against the competition using nine key components and creating a competitive matrix to analyze the results.
Staying on the pulse of the competitive landscape is critical in affiliate marketing given the fluid nature of the industry and how quickly things change — but how do you differentiate your affiliate program from your competitors to ensure you are attracting and retaining the right affiliates?
There are things that you can be doing with how you’re communicating with affiliates and the information you make available to them, that will easily set your affiliate program apart from the competition. Let’s explore how you can differentiate your affiliate program and ensure you’re working with affiliate partners that align with your business and help you build a healthy and sustainable program.
Finish reading how you can make your affiliate program standout here.
Affiliate program management is important. You can take Gardiner’s recommendations and put them into action now. Don’t forget how important your affiliates are to you and your business. Treat them right and share your vision.