The future of affiliates is looking bright. Major companies with extensive affiiate platforms are putting more into the individuals who are out there spreading their brand. Mark Brohan discusses the changes in affiliate marketing and how companies are bridging the gap between company and affiliate.
The Future Of Affiliates
The Future Of Affiliates Is About How You Treat Them
By Mark Brohan
“With all of the change taking place with state collection initiatives, now is the time to take stock of what you want your affiliate marketing program to look like,” Shimahara says.
At his session Shimahara will talk about how apparel manufacturer and online retailer Patagonia has doubled its affiliate marketing headcount. But when it comes to affiliate marketing at Patagonia, it’s quality—and not quantity—that counts, Shimahara says. “The most important thing to us is tight knit relationships,” Shimahara says. “We see affiliates as brand-builders.”
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The future of affiliates is always full of unknowns. It’s reassuring to know that the larger platforms are looking to invest more in individual marketers.